You pick the journalists, forums, and review pages that actually move your reputation. When your brand shows up, you hear it in minutes, not a day and a half after it's spreading.
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Watch the sources that actually matter
Add the pages you care about, tell us what to watch for, and get an email the moment something changes — set up free in about two minutes.
Watch a sourceFree plan · checked daily · no card required
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Data Points Extracted & Validated
By the time Google Alerts fires, it's already spreading
A bad story breaks, climbs a Reddit thread, and reaches a reporter before your keyword alert wakes up 24 to 48 hours later. The enterprise platforms catch more, then drown you in false positives and bill you five figures for the privilege.
- •A day and a half late: Google Alerts batches its crawl, so you learn about a hit long after it's moving.
- •Blind to where it starts: Reddit, X, and niche forums are where a story builds, and keyword alerts miss them.
- •Five-figure tools, same noise: Meltwater and Cision cost a fortune and still bury the real mention under false positives.
- •Dark mentions slip by: a post that names your exec but not the brand handle never trips a standard alert.
How it works
Name the sources that matter
Add the journalists on your beat by their byline page, the subreddits and forums where stories start, and the review pages you watch for sentiment.
Track a reporter, not just a keyword.
We watch those pages directly
Our agent checks each page on a tight cadence and catches a new article, post, or review the moment it appears, including the dark mentions keyword tools miss.
Minutes, not a 24-hour batch.
A human verifies before you panic
Before an alert reaches you, a person confirms it's a real mention of your brand and gauges whether it's worth a holding statement, then routes it.
No 3 a.m. ping over a namesake.
Know before it breaks
You catch the Reddit thread or the reporter's post while it's small, so comms can get ahead of it instead of reacting to a fire.
Cover the channels Alerts can't
Reddit, X, forums, and review sites land in the same feed as the trade press, so the early signal doesn't slip past you.
Meltwater coverage without the bill
You watch the exact sources that matter to you, priced for a small team, without the five-figure contract or the false-positive flood.
Track share of voice on your terms
Watch competitor newsrooms alongside your own coverage, so you can see the earned-media picture without pulling a report.
What comms teams point us at
- A reporter on your beat publishes on their byline page, and you see it before it syndicates.
- A Reddit thread about your CEO starts climbing before any trade outlet picks it up.
- Your Glassdoor or Trustpilot rating moves after a batch of new reviews lands overnight.
- A competitor's newsroom drops a release that shifts share of voice in your category.
- A watchdog or regulator page adds your brand to a notice you'd want to get ahead of.
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Questions people ask
A person checks every mention before it reaches you. The AI surfaces that your brand or exec appeared; a human confirms it's actually you and not a namesake, and notes whether it's worth a response. That's the step the big platforms skip.
Yes. Those are usually where a story starts, so they're the point of watching. We track the specific subreddits, threads, and forums you name, including dark mentions that don't use your handle.
Those sell you a giant database and a portal to search. We watch the exact sources you choose and push the mention to your inbox or Slack in minutes, priced for one person, not an enterprise contract.
Google Alerts runs on a 24-to-48-hour batch and skips most social and forum posts. We check your sources on a tight cadence, so you usually have the mention within minutes of it going up.